KELLI EVANS

DEGREE WOMEN ULTIMATE CLEAR SPECIAL EDITION PACKAGING

Design manager; creative director

This set of six special edition packages capitalizes on the “little black dress approved” brand identity and associated ad campaigns for this product. Tactile varnish patterns on each dress add to the premium appeal of these packages. The project was originally intended to be on shelf for only six months, but was so well-liked by consumers that it was not replaced until four years later. This project received a TNS Product of the Year (USA) award in the Women’s Deodorant Category.